According to a Chinese folk love legend, Niulang and Zhinu meet together annually on the 7th day of the 7th month on the Chinese calendar, which is the day of Qixi and considered as the Chinese Valentine’s Day by modern people.
Zhinu is regarded as a diligent, kind and ingenious fairy in people’s minds, so girls and young women always pray to the Vega and Altair (the tradition is called Qiqiao, “乞巧” in Chinese) on the night of the Double Seventh Day to wish they could have a pair of dexterous hands like Zhinu’s and be as wise as Zhinu.
Nowadays, people mostly look the Double Seventh Festival as a holiday for lovers. In Chengdu, on the romantic day, shops, malls, restaurants and pubs launch various promotions and provide special offers for lovers. Come on, enjoy the romantic day in Chengdu.