Booming Convention & Exhibition Industry

Authors: Go Chengdu

2014-07-29

The success of the 2013 Fortune Global Forum and the 12th World Chinese Entrepreneurs Convention held in Chengdu in 2013 showed that the city has an excellent environment for holding exhibitions and conventions.
Chengdu's achievements in its exhibition and convention industry have won wide acclaim. The city received four awards in the 2013 China Exhibition and Convention Industry Annual Seminar held in mid-December.
According to the Chengdu Municipal Bureau of Exposition, the city will organize more events in 2014 to promote the industry.
“The success of the 2013 Fortune Global Forum and the 12th World Chinese Entrepreneurs Convention held in Chengdu in 2013 showed that the city has an excellent environment for holding exhibitions and conventions”, said Skip Cox, chairman of the International Association of Exhibitions and Events (IAEE).
The Chengdu Municipal Bureau of Expositions signed a framework agreement with the IAEE in January 2014, which means the bureau is now an IAEE member. This is the first international exhibition organization that Chengdu has taken part in.
“IAEE is confident about the prospects of Chengdu's exhibition and convention industry,”Skip Cox said at the signing ceremony.
IAEE is the world's largest exhibition industry association, with 6,000 members. After joining the international organization, Chengdu can further boost international cooperation and development in the industry by using channels and resources of the association, said officials at the local exhibition bureau.
City’s Exhibition & Convention Industry Reaps Bumper Harvest in 2013
In 2013, the city hosted 502 large exhibitions, among which 53 are international more than the year previous. And 104 international meetings and forums were held, 28 more than in the previous year.
Exhibitions area surpassed 3 million square meters, while international ones accounted for about half and increased by 16.7 percent over 2012.
Figures also showed that all the exhibitions and conventions in 2013 had generated direct income of RMB6.05 billion (about $1 billion), up 20.5 percent year-on-year. Indirect income reached some RMB51 billion, increasing 21.1 percent.
The 2013 Fortune Global Forum was concluded on June 8, 2013 in the western city with a rising international reputation, attracted more than 100 top 500 global companies and 600 political and business leaders from around the globe. The fruitful three-day event saw at least 74 business deals signed between Chengdu and Fortune global 500 companies or large multinationals with the combined value surpassing RMB112 billion ($18.26 billion).
City’s Exhibition & Convention Industry Wins Wide Acclaim
Chengdu's achievements in its exhibition and convention industry have won wide acclaim. The city received four awards in the 2013 China Exhibition and Convention Industry Annual Seminar held in mid December.
According to the Chengdu Municipal Bureau of Exposition, the city will organize more events in 2014 to promote the industry.
The events include the 2014 China-Germany Dialogue Forum, 2014-2016 X Games, Michelin Challenge Bibendum and the ninth China-ASEAN conference of the non-governmental friendship organization, as well as the third WeGO.
In addition to newly introduced exhibitions and conventions, the city continues to hold some traditional programs, including the 90th China Food & Drinks Fair and China Soft 2014.
"In the next few years, Chengdu will introduce more international exhibitions and conventions," said Mu Tao, director at the Chengdu Municipal Bureau of Expositions. "It will strengthen cooperation with UNESCO and IAEE. It will also seek more support from various government departments to bid for international conventions."
Future Prospects
It's estimated that, by 2015, with much more progress of the industry in its quality, comprehensive benefits, level of being more professional and international, Chengdu will strive to reap an annual direct revenue from the convention and exhibition industry amounting to RMB 10 billion and a yearly indirect revenue of RMB80 billion. Over 500 projects will be executed and more than 10 brands with national and global reputation fostered. By then, the city's indoor space for the events will hit over 300,000 square meters, and three to five world leaders in convention and exhibition services introduced to launch business operations here in the city.


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